CRM is a new way of doing business for all organizations looking for better service to their customers. It recognizes that customers are individuals with their own needs. Companies will only achieve this by knowing more about their customers and more about themselves.

In the past, IT was often used in business as an operational tool for accounting, Invoicing, stocking keeping, HR Management, ERP, etc. Although these tools provide companies with a more efficient way of doing business, they are not strategic in nature. With the advent of new technology, IT as a strategic tool now becomes achievable. CRM is a strategic tool for handling Opportunity Management, Order Management, Contact Management, Marketing Management, Service Management and Staff Collaboration Management. As a result, good CRM empowers business with better ability to earn money. 

CRMware is a web-based CRM software designed to maximize your competitive advantage. The way that we handle CRM is as follows:

Opportunity Management

	Keep track of all opportunities and their winning probability at various stages
	Support documents attachment to the opportunity
	Analyze  “opportunities” by sales team, by individual staff, by sales category, by opportunity stage, by source, by opportunity status, by sales region, by opportunity period or any combination of the above
	Easy conversion from won-opportunity to order

Order Management

	Keep track of various stages of all orders
	Support documents attachment to order
	Automatically add Credit Point to Contact according to the amount of Order
	Different ways to handle Sales Order and Service Order
	Report “orders” by sales team, by individual staff, by order status, by sales category, by sales region, by order period or any combination of the above

Contact Management

	Keep records of all Companies and individual Contacts
	Support many-to-many relationship between Companies and Contacts
	Provide intelligent searching feature
	Support documents attachment to Company and Contact
	Support adding unlimited items of additional information about individual contact
	Keep track of services and cases of individual contact
	Provide direct link from contacts to their opportunities, orders and cases

Marketing Management

	Feature with analyzing the effectiveness of marketing campaigns and sources
	Feature with Survey Builder for creating web page to get customer feedback
	Feature with Email Builder for creating soliciting email which can redirect email recipients to the survey site
	Keep individual customer feedback at the database for further analysis
	Customer current and future value rating feature
	Contact segmentation for marketing purpose
	Incentive Credit Point feature for value customers
	Track all cold calls and inquiries

Service Management

	Keep track of support cases and services of individual customer
	Support documents attachment to each service
	Report unhandled “cases”

Staff Collaboration Management

	Provide granular control of user permission for using this system
	Segment salespersons to different teams for using team proprietary information
	Provide staff Daily Report feature
	Provide Forum for staff to share their experience
	Feature with a free-style Knowledge Base of self-products and other related-products
	Report staff contribution to the system
	Provide task assignment feature
	Include PDA version for off-site salesperson

Customer Service Center

	Support creation of  individual customer account for accessing Customer Service Center
	Customizable Customer Service Center page for product promotion, company news, incentive announcement, etc.
	Self-checking order status, credit point  and case status features
	Form download feature