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4 September 2009
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Search Engine Optimization (SEO)
Recently I was commissioned by a company to review its website. The design of the website is beautiful but my client
complained that it cannot be found by any search engine.
After I went through the code, I was quite sure the website was constructed by a designer with no intention to help
weak-sighted people to read it. In fact, search engine works very similar to weak-sighted persons, who rely on screen
reader to read website.
Here are some areas that the website is not optimized for search engine:
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The website uses Flash and image for its text area. I suggest it uses normal text with style sheet.
If image is necessary, each image must include an "alt" tag describing its contents
in text format.
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The website uses its company name as title. Title is an important area for search engine optimization. In
my case, I use company name plus some informative texts for my website Title, e.g.
"Bisware Technology Limited: Software House (IT Company) in Hong Kong". People will not use "Bisware" to
search but instead they may use "software house hong kong" to search.
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The website does not include
html meta tag in the header. Adding relevant contents in Description meta tag and Keywords meta tag
are difinitely helpful.
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The website does not make use of its page name to improve search engine
optimization. For example, we are software house in Hong Kong. We
can use software-house-hong-kong.html instead of home.html. Search Engine
will also consider page name as an important information for searching.
There are many other ways to optimize a web site for search engine.
However, the most important factor is the popularity of your site. One way
to attract more visitors to your site is to add more informative materials to
your site. Many visitors are not buying your products but their visit
helps making your site more popular.
Sharing your contents via facebook can also increase your page traffic.
Share
Now, go to Google (or any other search engine, e.g.
Yahoo or
Alta Vista) and enter "software house hong kong" in the search box.
Can you find our company - "Bisware Technology Limited" from the search result
in the first 3 pages? If yes, click the link and go back to this site.
You can help more people to find us with "software house hong kong" search
words.
more topics...
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